The official bid for Sarajevo's candidacy for the organization of the 14th Winter Olympic Games was submitted to the International Olympic Committee on 31 December 1977. On 18 May 1978, at the 80th session of the IOC in Athens, Sarajevo won the organization of the Olympics over its Sapporo rival. The visual identity for the application was created by:

Dragan S. Stefanović (poster)
Miroslav Antonić (logo)
Branko Bačanović (catalogue)